MarCat
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The company

We didn’t start with software.
We started with a store.

MarCat is built by people who run a supermarket. That is the only credential this page is trying to establish, because in retail it is the one that matters.

How we got here

  1. Before

    Building software for FMCG businesses

    Years of it — for brands, for distribution, for the field. Enough to see the same gap appear in every deployment, from a different angle each time.

  2. The gap

    Everyone had software. Nothing connected.

    Brands had systems. Distributors had systems. Retailers had systems. The transaction moved through all of them and none of them shared it.

  3. The decision

    We decided to operate a store ourselves

    Not a pilot customer and not a design partner. A supermarket we own, staff, stock and run — because the only way to stop guessing was to be the retailer.

  4. The reality

    Operating it changed the question

    The problem was not that retailers lacked tools. It was that every participant was working hard from a partial view of the same events.

  5. Now

    Build from the store outward

    The operating layer first, because that is where the relief is felt and the information is created. Then the connections. Then whatever coordination becomes possible.

Read further

The same argument, at three depths.

Film · 2:42The ManifestoWhy the transaction should be shared. Belief rather than explanation — it names no product and no price.OpenLong readFounder storyHow it started, at length: the years before, the store, and the question the store changed.OpenThe mapAtlasWhat we are building, at four scales. The most conceptual surface on the site.Open

Build from reality. Scale through connection.

Talk to MarCatSee Banjara

Sebretail India Private Limited
Shop G.F-06, Prahladnagar, B/H Titanium City Center, Jivraj Park, Ahmedabad, Gujarat 380051, India
+91 86387 24205

DPIIT-recognised under Startup India
Incubated at GTU Ventures