What to Consider When Choosing a Supermarket Location

A Complete Guide to Site Selection Backed by Mar-Cat Intelligence

Opening a supermarket isn’t just about finding a shop space—it’s about selecting the right neighbourhood with high potential, long-term sustainability, and untapped demand. At Mar-Cat, we combine data, experience, and local insight to help you make smarter location decisions that reduce risk and drive growth.

Mar-Cat supermarket franchise in India – modern retail store with wide product selection

1. Population Density & Catchment Area Analysis

The number of potential customers around your store has a direct impact on your footfall and revenue.

We evaluate:

  • Total population within 500m, 1km, and 2km radius

  • Household types (families, students, working professionals)

  • Urban vs. semi-urban layouts

  • Future population growth based on infrastructure development

How Mar-Cat helps:

We use advanced mapping tools and census data to identify areas with dense footfall and unmet retail demand.

2. Competition Analysis & Market Gap Assessment

Proximity to competitors can work for or against you depending on how strategically you position your store.

We evaluate:

  • Existing retailers and their product range

  • Store formats (organised, kiranas, premium, discount)

  • Price points and gaps in offerings

  • Customer reviews and service benchmarks

How Mar-Cat helps:

We create heatmaps of local competition and identify how your store can offer something different and valuable to local customers.

3. Purchasing Power & Customer Lifestyle Profiling

Income levels and buying behavior influence what products will perform best in your store.

We evaluate:

  • Average income in the area

  • Customer spending patterns

  • Product preferences (essentials vs. premium)

  • Sensitivity to price and promotions

How Mar-Cat helps:

We help you align your product range and pricing to match your audience, improving stock turnover and customer retention.

4. Business & Revenue Projections

Location affects how fast you break even and what kind of sales to expect.

We project:

  • Daily footfall and average bill size

  • Month on Month Billing & Profit Growth

  • Monthly sales expectations

  • Estimated break-even and ROI timeframe

How Mar-Cat helps:

Using real-world data from similar Mar-Cat stores, we give you realistic projections to make confident investment decisions.

5. Accessibility and Visibility

A store that’s easy to access and clearly visible builds habits faster and drives higher footfall.

We evaluate:

  • Visibility from main roads

  • Ease of access via foot, two-wheelers, cars, and public transport

  • Parking availability

  • Proximity to key landmarks like schools, offices, or hospitals

How Mar-Cat helps:

We assess your store’s placement on a visibility and accessibility scorecard to ensure you’re positioned for daily attention.

6. Rent Structure and Lease Evaluation

Your store needs to be financially sustainable, not just popular.

We evaluate:

  • Rent-to-revenue ratio

  • Lease terms, escalation clauses, and lock-in periods

  • Property legality and compliance

  • Utility and maintenance charges

How Mar-Cat helps:

We assist with negotiation, documentation, and ensuring you enter a lease agreement that aligns with your business goals.

7. Future Development & Growth Opportunity

The best retail locations are often the ones that will grow—not just those that have already grown.

We track:

  • Upcoming housing or commercial projects

  • Civic development plans and smart city initiatives

  • Infrastructure expansion (roads, metros, highways)

  • Builder activity and property appreciation

How Mar-Cat helps:

We help you invest early in areas that show signs of future growth—unlocking long-term value for your store.

We Help You Start Smart

Location is the foundation of every successful supermarket. Mar-Cat helps you find the right one by combining deep market insight with powerful tools and industry experience. Our goal is simple: to set you up for long-term success with the right decisions from the very beginning.

Want us to evaluate a location for you?

Contact us today to begin your journey.

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