In retail, there’s one truth that never changes: location makes or breaks your business.
Yet, too many new store owners rely on guesswork, emotion, or affordability when choosing where to set up. At Mar-Cat, we treat location selection as a science, not a gamble.
Because in supermarkets, visibility without viability means vacancy.
Let’s break down what makes a winning location—and how Mar-Cat helps you choose the right spot for long-term profitability.
Supermarkets are high-frequency, low-margin businesses. That means:
You need consistent footfall
You must serve repeat, convenience-driven buyers
You can’t afford dead zones or wrong audiences
A wrong location won’t just delay break-even—it can kill your business before it starts.
We go beyond “good-looking shops.” Here’s how we help you choose strategically:
We start with census-backed data and on-ground surveys to evaluate:
Residential population within 500m–2km radius
Family vs. bachelor density
Age groups and lifestyle indicators
Education, income, and average family size
Why it matters: More people + the right people = consistent demand.
Our team performs detailed benchmarking:
What stores already exist nearby?
What categories are they strong or weak in?
What’s their price positioning and footfall timing?
Why it matters: You don’t just need presence—you need an edge.
We evaluate:
Spending capacity per household
Average ticket size for similar stores in the area
Brand and product preferences based on past buying behavior
Why it matters: A prime spot in a low-spending area won’t yield returns.
We assess:
Is your store street-facing?
Can vehicles and walkers easily access it?
Is it near parking, schools, housing societies, or junctions?
Why it matters: Visibility builds trust. Accessibility drives visits.
Mar-Cat creates early models of:
Expected footfall
Average daily billing
Revenue vs. expense forecasting based on neighborhood profile
Why it matters: Confidence before commitment.
We review:
Water, power, and drainage availability
Load capacity for refrigeration and backup
Commercial zone clearance and licensing
Fire and safety compliance
Why it matters: Avoid hidden costs and setup delays.
We also explore:
Upcoming residential projects
School or college expansions
Metro or road development nearby
Local events or community dynamics
Why it matters: Think 5 years ahead, not just 5 months.
Unlike most franchise models, we don’t just rent you a location—we work with you to secure the right one.
With our team, you get:
End-to-end location scouting and validation
Local broker and builder coordination
Lease negotiation support
Store size and format planning (mini vs. full-scale)
Customized market-entry blueprint
We’re not chasing store count—we’re building sustainable, profitable stores.
Every successful supermarket you see was not a lucky guess—it was a product of deep planning and data-backed decision-making.
At Mar-Cat, we bring this intelligence to every new location—so you never feel like you’re betting on a map.
“Retail is about three things: location, location... and smarter location.” — Mar-Cat Playbook
Mar-Cat is more than a supermarket franchise—it’s a movement redefining Indian retail.
From local ownership to smart systems, we help you build a future-ready supermarket that thrives from the start.
