Opening day is more than a ribbon-cutting—it’s your first impression, your community handshake, and the start of your revenue journey. At Mar-Cat, we make sure your supermarket doesn’t just open—it performs from day one.
From hyperlocal marketing campaigns to in-store readiness, we help you launch with strategy, visibility, and sales momentum.
We help you transition from setup to sales with precision planning. The “Go Live” phase isn’t just a checklist—it’s a high-impact push to get your brand noticed, footfall flowing, and systems performing smoothly.
Start building awareness even before your first sale.
We run hyperlocal awareness campaigns to ensure your surrounding audience knows you’re coming—and gets curious.
Catchment mapping of 2–3 km radius
WhatsApp broadcast campaigns to gated societies and apartments
Door-to-door flyer distribution with offers
Partnering with local influencers for story posts and reel shoutouts
Teaser banners, countdown boards, and promo standees
Goal: Build familiarity before the store opens, so your launch feels like a welcome, not an introduction.
The store should feel like it’s been open for months—on day one.
We double-check every operational aspect for launch readiness.
Trial run of billing, stock tracking, and POS
Refill top movers and create stock buffers
Store hygiene, lighting, and product zoning optimization
Test staffing workflow: entry greeting, billing speed, basket upselling
Queue and crowd flow planning
Goal: Make the first customer experience smooth, confident, and memorable.
Nothing pulls a crowd like value.
We design irresistible grand opening offers to generate footfall and encourage first-time trials.
Flat ₹100 off on baskets above ₹499
First 100 customers: free essentials kit
Loyalty program signup gifts
Combo packs and exclusive launch-day prices
Goal: Trigger urgency and excitement. Convert visitors into loyal repeat customers.
Hyperlocal trust comes from meaningful local connections.
Collaborations with RWAs (Resident Welfare Associations)
Stall setups inside apartments before launch day
Pamphlet drops with special coupons for nearby homes
Local SME cross-promotions (e.g., salon + supermarket coupons)
Goal: Activate micro-communities and make your store feel personal.
People shop where they notice. We ensure your store can’t be missed.
Bold and branded exterior board design
Directional signages on nearby streets
Opening hours, offers, and brand values on glass/wall branding
Entry standees to communicate trust and service quality
Goal: Increase walk-in probability by reinforcing brand recall visually.
Customers often “Google” before they walk.
We optimize your store’s online footprint for search, maps, and social.
Mar-Cat microsite with store details, timing, and photos
Google Business Profile setup with keywords like “grocery store near me”
Meta ads targeting 2 km radius with launch offers
Local community group promotion (Facebook, WhatsApp, Instagram)
Goal: Get discovered digitally by people actively looking to shop nearby.
Launch is not the end—it’s the beginning of your customer retention loop.
Loyalty cards and number collection at checkout
Feedback forms with rewards
WhatsApp community for exclusive members
Birthday/anniversary coupons to build brand recall
Goal: Keep customers coming back—and reward them when they do.
Your store is not just a location. It’s a local brand, a retail experience, and a pillar of the community.
At Mar-Cat, we turn that belief into action with a launch model designed to build early momentum, high engagement, and day-one revenue confidence.
Mar-Cat is more than a supermarket franchise—it’s a movement redefining Indian retail.
From local ownership to smart systems, we help you build a future-ready supermarket that thrives from the start.
